The Exclusive Piano Group is the national distributor of Steinway & Sons in Australia

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Sydney International Piano Competition

The Sydney International Piano Competition was held from the 6th to the 23rd of July 2016.

The new management team of the competition consisting of Piers Lane as Artistic Director and Marcus Barker, General Manager, changed the competition rules deciding that competitors will go into a draw to determine which pianos they will play in the preliminary rounds and semi-finals.

Previously competitors were able to choose which piano they preferred from the beginning of the competition .

In the final week of the competition, the 6 remaining finalists then had the choice of which piano they prefer.


Gala Opening Concert – 6th of July 2016

Our Sydney Steinway Gallery Display Stand, at the Commencement of the Manufacturer’s Exhibition

Steinway Galleries Australia Sponsored Event.

The Announcement of Sydney International Piano Competition Finalists, 2016

On this night we collected 300 customer details for our database from the event.

SIPCA Final Performance Night and Announcements

On the final 2 night’s three people chose to play the Steinway, two the Fazioli, and one the Shigeru Kawai .

The two Russian competitors who chose to play the Steinway came first and second place.


The Exclusive Piano Group team.

The above pic is our Steinway team on the finalist announcement night.

From left – Lusine & Edward Torosian from Steinway Gallery Sydney – Louie Veleski EPG Marketing Manager – Mark O’Connor EPG CEO – Phillipa Drynan Media & Publicity Agent and Hudson Du Steinway Gallery Sydney.

Missing from the pic but involved in the competition is Careina Allen EPG Promotions & Events Manager – June Phua – EPG Administration and Nick Croft Piano Technician.


The team of Technicians for SIPCA were Vahe Samarzian, Nick Croft and Vladimir Chishkovsky.

The competition piano arrived at our Steinway Gallery Sydney on the 23rd of June and Vahe began the setup.

We arranged for pianists to attend the Gallery to play the piano as much as possible after Vahe had completed the initial setup. Nick Croft also became involved in the setup of the piano at the Gallery and came in after hours to get familiar with the piano, follow up tune and try to stabilise it as much as possible.

On the 4th July the piano was sent to the Sydney Conservatorium for the beginning of the SIPCA.

From this time Nick was responsible for taking care of the piano. On the 13th July Vladimir took over from Nick. Vladimir was not happy with what he saw was unfavourable attitude towards Steinway and also extremely limited allocation of time to work on the piano. He raised this as an issue with the management and they then contacted us to inform of the situation.

The competition Management were very happy with the attitude and commitment of Nick Croft up to this point of the competition. We decided the best way forward was to dismiss Vladimir from the competition and reinstate Nick to looking after the piano.

Nick remained our Technician for the remainder of the competition and we had no further issues with Management and ended with what we believe was a successful outcome.

Piano Competition Costs

Technician Costs Approximate $20,000
Media and Publicity Agent $5,500
Advertising $5,000
Freight $6,500
Travel & Staff $10,000
Ticketing for Competition $1,000
Sponsorship $11,000
TOTAL $59,000
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